50 Cent, Fifty Cent, or just Fiddy—the rapper turned entertainer is hip-hop’s current wunderkind. If guns and money do in fact separate the hip-hop haves from the have nots, then it’s by 50 Cent’s example. Curtis “50 Cent” Jackson is the headline talent in the recent movie, Get Rich or Die Tryin’. The flick’s title is a fitting one for his life to date. 50 has quickly fashioned himself into one of East Coast rap’s most charismatic pistol-worshipping artists. Rappers en masse dream of making the mainstream music crossover, but few are able. Like any successful rapper, 50 started off a street thug in Jamaica, New York; the raunchier part of Queens, an image that can only be aggrandized for the betterment of his career. Long before music, 50 could have given up or gotten lost in the bigger shuffle of the rap-gangsta world. His tough Queens history is certainly punctuated with the kind of hard times you only see in the movies.
Over the last half-dozen years 50 Cent has navigated the hardscrabble of the underground hardcore rap scene like a veteran marketing maven. In May 2000 Columbia was just slated to release 50’s album, Power of the Dollar when the rapper was nearly killed in a classic rap-gangsta shooting. 50 earned nine gunshot wounds that shot his street cred through the roof. The event was instigated, reports have said, by a bad mix of drugs, money and envy, but it was simply too much of the hardcore hip-hop underworld for Columbia to swallow and their relationship was severed. Ironically, the event effectively made 50 the poster-boy for thug rap.
Screw Columbia, 50 wrote and recorded sans budget and backing. He launched a barrage of bootleg mixtapes into the hip-hop underworld, a finely honed, if not perfect, counter-culture viral marketing scheme. If Columbia was naive to the culture, 50 knew this strategy could make him or break him as an artist and icon. The move garnered him a powerful fan-base, and a hip-hop posse with a now very marketable name: G-Unit.
In 2002, 50 sat on the brink of commercial success. Eminem won a bid for 50’s loyalty and business and signed him with Shady/Aftermath, a collaborative label between Eminem and Dr. Dre. And in early 2003 his album Get Rich or Die Trying was released. The album went platinum in its first week of commercial release.
The success of Get Rich made it possible for 50 to start his own record label, G-Unit Records. The release of Beg for Mercy proved a fruitful partnership between 50 and G-Unit. Businessman, and music marketing mogul, 50 now divides his time among a number of enterprises: music, movies and now his G-Unit Books label.
Power of the Dollar:
Guess Who’s Back?:
50 Cent is the Future:
No Mercy, No Fear:
Get Rich or Die Tryin’:
The Massacre: