Nellie Furtado’s multicultural look and genre-bending musical style are not sheer mimicry. She is Canadian with a Portuguese heritage. Her propensity for innovative musical styles and inviting collaboration with international musical styles sets her apart. In fact a couple of the deeper tracks on her first album, “Whoa Nelly!” are expressions of her rebellion against an industry that values white and blonde females with a willingness to conform to the industry’s commercial whims.
Furtado burst onto the American music scene in 2000 with the release of her single “I’m Like a Bird,” off the album Whoa, Nelly! She won a Grammy for the single in the category of Best Female Pop Vocal Performance.
Furtado seemed to drop off the music radar for awhile so she could have a baby. However her second album, Folklore was written and recorded during her pregnancy. The whole tone of this album was much more sedate compared to the first and critics have attributed the difference to her pregnancy and impending motherhood. Although not as much of a moneymaker as Whoa, Folklore —released in late 2003--was praised by the critics for its imaginative blend of styles. She won a Juno Award in 2004 for her single, “Powerless (Say What You Want),” again another upper-cut aimed at the oppressive and commercial demands of the music industry.
A stronger, edgier Furtado reappeared on her third album, Loose, released in 2006. A sexually explicit “Promiscuous” was her first single off the album. The song featured the group Timbaland and hit audiences both in the pop and hip-hop realms. Loose has perhaps been Furtado’s strongest effort commercially, and plumbs yet further depths of her musical versatility. Stronger influences of hip-hop, world music and late night house are evident.
Whoa, Nelly! (2000):
Folklore (2003):
Loose (2006):